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National Bank of Fujairah celebrates graduation of customers from the 2023 Living Business Programme

Programme provides comprehensive sustainability coaching to business customers. Resulting projects will save energy, reduce carbon emissions and cut waste

National Bank of Fujairah (NBF) has announced the successful graduation of 12 customers from the 2023 edition of the Living Business programme. Successful graduation is an important step for the participating businesses, and highlights NBF’s support for its customers transitioning to a more sustainable future.

Beginning with the Living Business ESG Ladder, the 12 participating businesses received a comprehensive assessment of their current ESG standing, followed by one-on-one strategic guidance. Participants then formulated a roadmap and pinpointed actionable ESG projects tailored to their specific opportunities and needs. To further enhance the implementation process, participants were granted exclusive access to a wide range of Living Business resources, including strategic and governance frameworks, industry-specific sustainability guides, and technical experts.

In the words of one participant: “Sustainability, though always a consideration, was often overshadowed by the priority given to daily operations; however, the Living Business programme has empowered us to shift gears, put sustainability at the forefront, and take proactive steps to implement the positive change that we have been wanting to make for a long time”.

Vince Cook, CEO of National Bank of Fujairah, added: "As NBF focusses on embedding sustainability into our business operations, we continue to explore practical ways of supporting our customers on the same journey. The projects initiated by the programme will have a tangible, positive environmental impact, and we are immensely proud of the dedication shown by participating businesses in embracing sustainable practices. Their graduation is not just a testament to their commitment but also to the success of the Living Business programme in fostering positive change."

Keith Bradley, Managing Partner of Living Business: “We are so happy to see the 2023 cohort taking steps to accelerate their sustainability transition. It is a privilege to work in partnership with NBF to facilitate its customers in their ESG journeys.”

During 2023, participants commenced projects which will save 508,100 KWh of energy annually, reduce carbon emissions by 6,205 tCO2e, divert 160,313 kgs/annum of waste away from landfills and have a positive impact on 30,010 community members.

Specific achievements included Samir Gem’s completion of ISO14001 certification, Win Jewellry’s replacement of LPG cylinders with a hydrogen-oxygen generator and Petrochem’s ambition to Platinum LEED certification for their new corporate head office.

The graduation ceremony, which took place today (February 13), brought together industry leaders, stakeholders, and representatives from National Bank of Fujairah to celebrate this milestone. The event showcased the accomplishments of the graduating clients and emphasised the collaborative effort required to create a more sustainable business landscape.

NBF is now planning the expansion of the Living Business programme so that more customers can accelerate their sustainability transition.

For more details about the programme, please visit

About National Bank of Fujairah PJSC:

Incorporated in 1982, National Bank of Fujairah PJSC (NBF) is a full services corporate bank with strong corporate and commercial banking, treasury and trade finance expertise as well as an expanding suite of personal banking options and Shari’ah compliant services. Leveraging its deep banking experience and market insight within Fujairah and the UAE, NBF is well-positioned to build lasting relationships with its clients and help them achieve their business goals.

NBF’s key shareholders include the Government of Fujairah, Easa Saleh Al Gurg LLC and Investment Corporation of Dubai. Rated Baa1 / Prime-2 for deposits and A3 for counterparty risk assessment by Moody’s and BBB / A-2 by Standard & Poor’s, both with a stable outlook, the bank is listed on the Abu Dhabi Securities Exchange under the symbol “NBF”. It has a branch network of 14 across the UAE.

For further information, please contact:

Strategic Marketing and Communications Department


Telephone: +971 4 507 8351 and +971 4 507 8576


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